Optimizing Crisp.chat's Landing page for better conversion
Optimizing Crisp.chat's Landing page for better conversion
Many SaaS platforms struggle to clearly communicate their value, and Crisp was no exception. Visitors often left the site before understanding how the product actually worked.
Without engaging visuals or clear guidance, potential users couldn’t connect the features to their real needs, leading to missed signups and lower conversions.
Without engaging visuals or clear guidance, potential users couldn’t connect the features to their real needs, leading to missed signups and lower conversions.
Without engaging visuals or clear guidance, potential users couldn’t connect the features to their real needs, leading to missed signups and lower conversions.
Skills:
UX Design
Motion Design
Prototyping
Animation
Demo Video Implementation
Tools Used:
03Days
Project Duration
0
Team Members
08
Explanatory Videos
Valerian Saliou
Valerian Saliou
Co-Founder & CTO
Co-Founder & CTO
Project Description
Crisp is a customer support SaaS platform that helps businesses connect with their customers through chat, automation, and shared inbox tools. My role was to optimize the landing page experience to boost engagement and conversions. The goal was to communicate the product’s value faster, especially to first-time visitors who might not have the time or patience to read through text-heavy explanations.
Challenge
While Crisp had a strong product, the landing page relied heavily on text and static visuals to explain its features. This made it difficult for potential users to quickly grasp how the platform worked or why it stood out from competitors. As a result, many visitors left before signing up, not because they weren’t interested, but because the information wasn’t engaging or easy to understand.
Solution
To fix this, I introduced SaaS-friendly onboarding videos and short visual animations that demonstrated key product features in action. These videos replaced lengthy descriptions with clear, dynamic storytelling that showed the value instantly. Research shows that people remember 95% of information from video, compared to just 10% from text, and this small shift helped users connect faster and convert easier.
Project Description
Crisp is a customer support SaaS platform that helps businesses connect with their customers through chat, automation, and shared inbox tools. My role was to optimize the landing page experience to boost engagement and conversions. The goal was to communicate the product’s value faster, especially to first-time visitors who might not have the time or patience to read through text-heavy explanations.
Challenge
While Crisp had a strong product, the landing page relied heavily on text and static visuals to explain its features. This made it difficult for potential users to quickly grasp how the platform worked or why it stood out from competitors. As a result, many visitors left before signing up, not because they weren’t interested, but because the information wasn’t engaging or easy to understand.
Solution
To fix this, I introduced SaaS-friendly onboarding videos and short visual animations that demonstrated key product features in action. These videos replaced lengthy descriptions with clear, dynamic storytelling that showed the value instantly. Research shows that people remember 95% of information from video, compared to just 10% from text, and this small shift helped users connect faster and convert easier.
Result Obtained
Result Obtained
Result Obtained
$13k in Additional Monthly Recurring Revenue within two months of implementation
$13k in Additional Monthly Recurring Revenue within two months of implementation
Experience the New Crisp Landing Page
Explore the live site and see how improved storytelling and visuals turned visitors into paying customers.
Product & UI/UX Designer for SaaS
Product & UI/UX Designer for SaaS
Product & UI/UX Designer for SaaS