Managing personal and business finances across multiple platforms is fragmented, confusing, and time-consuming. Users struggle to send money globally, handle both crypto and fiat, track spending, save efficiently, create invoices, and make informed financial decisions, all without switching between multiple tools. Existing solutions often overwhelm users with complexity or leave them unsure of their next financial move, reducing efficiency and confidence in money management.
Kaisel aims to solve this by consolidating essential financial services in a single, intelligent platform, with AI that guides smarter decisions and simplify everyday money management.
Skills:
User Research
UX Design
Product Design
Prototyping
Customer Onboarding
WCAG Implementation
Product Growth
Design System
Tools Used:
1Month
Project Duration
05
Team Members
08
Screens
Empathize
We focused on understanding user needs through research and feedback, uncovering pain points and goals.
Define
Key insights obtained from research were narrowed down into clear problem statements to guide the design direction.
Ideate
We explored creative solutions through sketches and brainstorming, aiming for both usability and innovation.
Journey Maps
Mapped out the end-to-end experience to uncover pain points and gaps for improvement.
User Flow
Outlined the key paths users would take to complete tasks, ensuring a logical and smooth journey.
Wireframing
Created low fidelity sketches to structure layouts and validate ideas before investing in design polish.
Design
Translated wireframes into high-fidelity interfaces with consistent components and accessibility in mind.
Testing
Built interactive prototypes to test usability, gather feedback, and refine flows before development.
Solution 01
Explanatory Videos
Short, SaaS-friendly clips that guide users through each feature step-by-step.
Solution 02
Interactive Dashboard
A clean preview with hover animations, giving users a feel of the platform before signup.
Solution 03
Kaisel Learn
an academy to onboard and educate new or potential users about the whole platform.
Solution 04
Crypto + Fiat Converter
Access to calculate live exchange rates in both cryptocurrency and local currencies
Solution 05
AI Forecaster & Budgeting
AI that studies live market trends to suggest smart money moves and spending limits.
Solution 06
Smart Money Management
users could save their spending, set budget limits, and export spending history in PDF or CSV format.
Solution 07
Virtual Cards
Customizable cards that can be easily created, frozen, or deleted for security.
Solution 08
Concise Pricing Page
FAQs, reviews, and a smart pop-up prompting users to contact sales if they needed help
89%
User completion rate in the onboarding process
2min
Average time to convert on the pricing page
4.9/5
Customer satisfaction score in the MVP testing phase
Bold
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Medium
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Regular
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Light
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Manrope is a modern, geometric sans-serif typeface designed for clarity and legibility across digital platforms.
7 styles in total
Headline L
4.25 rem
68 px
120% line height
Headline M
2.813 rem
45 px
150% line height
Headline S
1.875 rem
30 px
150% line height
Body
1.25 rem
20 px
175% line height
Button
1.125 rem
18 px
150% line height
Active
1 rem
16 px
175% line height
Primary
#412188
Secondary
#2A33CC
Neutral
#111827
The deep purple tone #412188 was chosen as the brand’s primary color for its balance of professionalism and modern energy. It was applied strategically across the interface to draw user attention to key actions.
Ready to see Kaisel in action?
Explore the live platform and see how seamless finance can be